"Joe Romm is the communicator's communicator. He has mastered the ancient rules of rhetoric and updated them for the digital age." --Van Jones, Host of CNN's, The Van Jones Show "Joe Romm understands the secret of making things go viral. Whatever your medium, this book will make a big difference." -- Bill McKibben, author of The End of NatureHow To Go Viral And Reach Millions is the first book to reveal all the latest secrets for consistently generating viral online content-words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely.
