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Peter B. Hirsch

    Corporate Communication
    Davos Man
    Corporate Communication
    Corporate Communication
    Seal the Deal
    MEN-opause
    • 2022

      Davos Man

      • 336 pages
      • 12 hours of reading
      3.9(980)Add rating

      From the New York Times global economics correspondent, a rollicking and revelatory exposé of the global billionaire class who increasingly control the world.

      Davos Man
    • 2021

      Cold War Spies

      • 48 pages
      • 2 hours of reading

      A historical account of espionage during the Cold War, including famous spies such as Aldrich Ames, covert missions, and technologies that influenced the course of the conflict.

      Cold War Spies
    • 2020

      Corporate Communication

      Transformation of Strategy and Practice

      • 178 pages
      • 7 hours of reading

      Focusing on the evolution of corporate communication, this book explores how strategic practices have adapted to meet the challenges of a rapidly changing business environment. It examines the integration of new technologies, the importance of stakeholder engagement, and the shifting dynamics of corporate reputation management. Through case studies and theoretical insights, it offers a comprehensive framework for understanding the role of communication in organizational success and underscores the necessity for companies to transform their communication strategies to remain competitive.

      Corporate Communication
    • 2020

      World War I Spies

      • 48 pages
      • 2 hours of reading

      A historical account of espionage during World War II, including famous spies such as Mata Hari, covert missions, and technologies that influenced the course of the conflict.

      World War I Spies
    • 2018

      Jump into the NBA action with this high-interest account of the Cleveland Cavaliers pro basketball team, including league championships won and star players such as LeBron James.

      Cleveland Cavaliers
    • 2016

      World War II Spies

      • 48 pages
      • 2 hours of reading

      A historical account of espionage during World War II, including famous spies such as Eddie Chapman, covert missions, and technologies that influenced the course of the conflict.

      World War II Spies
    • 2014

      Corporate Communication

      Critical Business Asset for Strategic Global Change

      • 250 pages
      • 9 hours of reading

      Focusing on corporate communication as an essential business asset, this volume explores its role amidst global changes. It addresses key communication needs throughout organizational lifecycles, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, competition, ethical decision-making, political actions, and employee engagement. The analysis provides insights into effectively managing communication in various critical scenarios.

      Corporate Communication
    • 2010

      The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.

      Corporate Communication
    • 2007

      MEN-opause

      • 88 pages
      • 4 hours of reading

      FINALLY! A first! A book on menopause for men! Author Dr. Goodman shows men how to support and survive their partner's menopause, improve sexual intimacy, and end up with a stronger relationship. Dr. Mike has been listening to women for 35 years, and now in his companion book to The Midlife Bible, here in The Book for MEN, 1. Outlines the issues2. Explains the physiology3. Acknowledges the crazies4. Identifies many things women can do to help themselves5. Shows the men how they can help, and6. Advises when it is best for the men to get out of the way!7. And in a Bonus Chapter - The Male Change of Life, he explains how the decline in testosterone can rob men of their energy and sexuality, and explains how they can get their testosterone and erections up to a more sustainable level.Life does not stop at 50! The Book for MEN will help guide couples through the temporarily troubled waters of midlife.

      MEN-opause