When the Heavens Went on Sale tells the remarkable, unfolding story of this frenzied intergalactic land grab. Through his trademark immersive reporting, Ashlee Vance follows four pioneering companies—Astra, Firefly, Planet Labs, and Rocket Lab—as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands. While the public fixated on the space tourism being driven by the likes of Jeff Bezos and Richard Branson, these new companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth's lower orbit for business—and setting it up as the next playing field for humankind's technological evolution, where we can connect, analyze, and monitor everything on Earth. With the most detailed and intimate reporting of Vance's career, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the most pressing and controversial technology story of our time, a tale of fascinating characters chasing unimaginable stakes as they race to space
