Set in April 2084, two brothers embark on a cross-country journey after decades apart, traveling from Cape May Point, New Jersey, to Pacific City, Idaho. Their adventure allows them to explore and document the diverse landscapes of America, from small towns to bustling cities. As they traverse the nation, they reflect on the advanced technologies, evolving social structures, and the political landscape of a transformed America, now with 53 states and a 54-star flag, revealing the complexities of their future society.
This book challenges your understanding of data, privacy, and Big Tech's future. In a time of widespread pessimism about data, the author, a data expert and tech insider, offers a fresh perspective, arguing that the data revolution could be immensely beneficial. It explores how the explosion of data is already addressing issues like inequality, job creation, and public health, particularly in the fight against coronavirus, while suggesting that even greater advancements lie ahead. The author emphasizes that data influences all aspects of life, from our frustrations with online advertising to our affection for pets, and encourages readers to embrace this revolution for improved living conditions.
The book provides a refreshing take on the digital landscape, moving beyond fears of surveillance and exploitation to offer pragmatic insights on leveraging data as a shared resource. It is deemed essential for anyone interested in shaping a positive digital future. Reviews highlight its engaging narrative, valuable insights, and thought-provoking challenges to the prevailing narratives about surveillance capitalism and data privacy.
The author, affiliated with the Bennett Institute for Public Policy at the University of Cambridge, has a rich background in data-driven marketing and strategy, having played key roles in notable fintech and data companies. Good Data is his debut book.
A rethink of everything you thought you knew about data, privacy and the
future of Big Tech. Good Data examines the incredible new ways this
information explosion is already helping us, and explains why the best is yet
to come.
