Shelley Brander is a visionary of the modern maker movement, transitioning from a successful career in advertising to build a global brand centered on yarn crafts. She founded a prominent yarn store that has become a hub for creators worldwide. Brander is dedicated to fostering connection through the shared passion of making and the art of knitting. Her mission is to knit the world together, promoting community and creativity.
Discover how to harness the power of 'can't' and turn it into creative energy to help you pursue your passions and shape a successful life. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions - personal and professional - no matter how quirky or impossible they may seem to everyone around you.