In the aftermath of the Obama presidency, a cadre of young, charismatic conservatives emerged, determined to counter the growing calls for equity and inclusion in America. They envisioned a cultural revolution that would challenge the progressive dominance on college campuses. In this gripping, character-driven narrative, Kyle Spencer explores the individuals and organizations striving to draw millions of young voters toward far-right ideologies, highlighting their effective use of social media and the rise of celebrity culture. These seemingly antiestablishment figures, including Charlie Kirk, the founder of Turning Point USA, and the outspoken Candace Owens, are part of a well-funded ultraconservative initiative aimed at reshaping American youth culture and popularizing fringe ideas. Kirk aspires to reclaim the nation from liberals, while Owens seeks to engage Black Americans with the GOP and elevate her own celebrity status. Additionally, Cliff Maloney has transformed Young Americans for Liberty into a significant political entity, solidifying his influence within conservative circles. With original reporting and unprecedented access, this work provides a lens through which to understand the dramatic shifts in American politics over the past decade, establishing Spencer as a leading authority on this new generation of conservative communicators merging politics with pop culture. Their crusade is just beginning.
