Étienne Garbugli Books

“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor - Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away. Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers. No matter where you are in the product growth cycle—at the idea stage, at maturity, or somewhere in between—Solving Product will help you: • Gain clarity: Reveal gaps and blindsides, know exactly what challenges you’re facing; • Overcome blockers: Lay out clear action plans to fix the most pressing issues and get your business moving forward, fast; • Ignite growth: Find new approaches to get your product growing. The book contains more than 25 case studies and actionable advice from hundreds of product leaders and customer research experts. Solving Product offers a simple, unique, and wildly powerful business compass. It’s a book you’ll find yourself going back to, time and time again.

This practical guide provides essential strategies for identifying the ideal market for your product or innovation. It offers actionable insights and tools that help entrepreneurs and businesses assess market needs, understand consumer behavior, and effectively position their offerings. By focusing on real-world applications, the book aims to streamline the process of market selection, ensuring that readers can make informed decisions to maximize their product's potential.

This essential read is a game-changer for B2B entrepreneurs, SaaS creators, consultants, and business students. Lean B2B equips innovators with strategies to gain traction in the enterprise sector. With over 20 case studies, it consolidates top insights on B2B customer development, guiding entrepreneurs to focus on critical aspects and minimize reliance on luck. Key benefits include assessing market potential to identify the right opportunities, finding early adopters, establishing credibility, and convincing business stakeholders. It also helps prioritize business problems within corporations and identify influential stakeholders in purchase decisions. Readers will learn to create minimum viable products, validate solutions, and evaluate product-market fit. The book also addresses common challenges faced by entrepreneurs and provides techniques for speeding up product-market validation. Testimonials highlight its practical value; readers emphasize its actionable advice and the depth of insights. Many express a wish they had discovered it earlier in their entrepreneurial journeys. This book serves as a vital resource for anyone looking to navigate the complexities of B2B markets successfully.