"A framework for navigating disruption that crosses industry boundaries, through the development of ecosystems"-- Provided by publisher
Ron Adner Book order


- 2021
- 2012
The Wide Lens
- 278 pages
- 10 hours of reading
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.