Health Promotion: The Basics introduces the fundamental theories and key concepts within this important area of health and social care, and translates these into practice. The chapters are structured around the WHO’s Ottawa Charter (1986) and looks at health promotion on an individual and a societal level.
Effective health promotion relies heavily on strong communication skills to address the increasing prevalence of lifestyle and preventable diseases. Practitioners must learn to craft and deliver impactful health messages tailored to specific audiences and timely contexts, ensuring that vital information reaches those who need it most. This resource emphasizes the importance of strategic communication in public health efforts.