The author provides a framework for transforming a business and features dozens of examples from industry including those drawn from Amazon, Uber, Facebook, and more. Each business example illustrates how the concepts offered in the book are already being used.
Embarking on an adventurous journey in 1964, best friends Jim Kerr and Blair Campbell leave their small-town life in British Columbia to explore the world on a shoestring budget. Their travels take them across North America, Europe, North Africa, and the Middle East, providing a unique firsthand perspective on significant historical events, such as post-independence Algeria and a divided Berlin. "Meet Me in Cairo" captures the essence of youthful exploration and the rich tapestry of cultures they encounter along the way.