Explore a new and effective method for seizing opportunity amid uncertainty. In this insightful exploration, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach examine how individuals often act tentatively when faced with uncertainty, offering tools to change this behavior. They argue that a "wait and see" approach hinders visionary leaders from making impactful changes. Drawing on principles from business and behavioral economics, the authors demonstrate how to provoke action as a means to advance. Key insights include an overview of cognitive biases that distort leadership decision-making under uncertainty, recognizing the 'phase change' when uncertainty shifts from "if" to "when," and five models of provocation that can be utilized to navigate this transition effectively. The book illustrates how true "provocateurs" disrupt their industries and sectors by overcoming the need for certainty before taking action. Ideal for leaders and aspiring leaders in any field where uncertainty prevails, this guide empowers readers to confront their instinctual hesitations and seize opportunities, making it an essential resource for those looking to drive change and innovation.
