Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Regina Luttrell Book order (chronological)
Regina Luttrell brings a wealth of experience from the first half of her career in public relations and marketing before transitioning into education. Her background encompasses strategic development and implementation across public relations, social media, advertising, and corporate communications. Currently an Assistant Professor at Syracuse University's S. I. Newhouse School of Public Communications, she researches, publishes, and speaks on public relations, social media, and the millennial generation. Her academic work delves into the dynamics of modern communication and generational influence.
