The narrative follows a young agency executive navigating the quirky and often absurd world of advertising. Through humorous anecdotes, it explores the challenges of producing a TV commercial featuring penguins, as well as the complexities of establishing Western agencies in Moscow and China. Blending comedy with insightful commentary, the book offers a unique glimpse into the ad industry's inner workings, making it both entertaining and educational for readers.
Paddy Hayes Book order (chronological)


Queen of Spies captures both the paranoia and the on-the-ground realities of intelligence work from the Second World War to the Cold War, and the life of Britain's celebrated female spy.