The narrative follows a young agency executive navigating the quirky and often absurd world of advertising. Through humorous anecdotes, it explores the challenges of producing a TV commercial featuring penguins, as well as the complexities of establishing Western agencies in Moscow and China. Blending comedy with insightful commentary, the book offers a unique glimpse into the ad industry's inner workings, making it both entertaining and educational for readers.
Paddy Hayes Book order



- 2021
- 2015
Queen of Spies captures both the paranoia and the on-the-ground realities of intelligence work from the Second World War to the Cold War, and the life of Britain's celebrated female spy.
- 2004
Break-Out!: Famous Prison Escapes
- 222 pages
- 8 hours of reading
The narrative chronicles a series of daring prison escapes in Ireland from 1940 to 1983, highlighting remarkable events such as Hans Marschner's recapture, the emergence of twenty-one men from a coal shed, and the audacious helicopter rescue at Mountjoy. The story also features the sensational 1972 escape of the 'Magnificent Seven' from The Maidstone and Kenneth Littlejohn's unusual flight in 1974. Each escape reflects the ingenuity and desperation of the prisoners, showcasing a rich history of audacious attempts at freedom.