The story of the founder of Reebok, Joe Foster, who grew the business from a small factory in Bolton to a major international brand.
Joe Foster Books


How to Survive & Thrive
- 330 pages
- 12 hours of reading
The narrative follows Joe Foster, the founder of Reebok, as he embarks on a transformative journey, aiming to impact the world through storytelling. By sharing the experiences of diverse individuals who have faced life's challenges, he highlights the resilience and vulnerability inherent in the human experience.