Ravi Gupta Books

The book explores the shift from manual to mechanized construction in India, driven by the booming economy and rising labor costs. It highlights the inefficiencies of traditional methods and the urgent need for improved infrastructure to support economic growth. As the construction industry begins to embrace new technologies, mechanized construction emerges as a solution to enhance quality and cost-effectiveness while ensuring timely project completion. This transition marks a significant change in an industry historically resistant to innovation.

Focusing on transportation engineering, this book emphasizes efficient and safe movement of people and goods. It uses clear language and diagrams to explain experiments, starting from fundamental definitions and concepts. Aimed at students, professors, and general readers, it seeks to enhance understanding of the discipline while promoting environmentally compatible practices. The author's goal is to make the subject accessible and engaging for a broad audience.

Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.