Alexandra Watkins

Alexandra Watkins is a recognized expert on brand names with a talent for creating buzz. Her approach to naming is unconventional, often employing a playful and cheeky style that sets her apart in the field. Watkins founded her naming firm after a successful career as a copywriter at leading advertising agencies and experiencing the burgeoning dot-com era. Her passion for naming was ignited while working on a diverse range of products, from body care lines to various consumer goods. She has generated thousands of names for a vast array of products and brands, establishing herself as a sought-after authority in branding.