Alexandra Watkins is a recognized expert on brand names with a talent for creating buzz. Her approach to naming is unconventional, often employing a playful and cheeky style that sets her apart in the field. Watkins founded her naming firm after a successful career as a copywriter at leading advertising agencies and experiencing the burgeoning dot-com era. Her passion for naming was ignited while working on a diverse range of products, from body care lines to various consumer goods. She has generated thousands of names for a vast array of products and brands, establishing herself as a sought-after authority in branding.
"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble