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David Moskowitz

    Auf Wiedersehen, Peter!
    Caribou Rainforest: From Heartbreak to Hope
    Understanding the Marketing Exceptionality of Prestige Perfumes
    The Words and Music of Jimi Hendrix
    • 2018

      Exploring the relationship between women and their choice of perfume, this book challenges traditional marketing strategies that frequently fail despite significant investment. Through case studies of brands like Jill Sander, Estee Lauder, and Dior, it reveals how established marketing practices can obstruct the launch of new fragrances, offering insights into more effective approaches for success in the perfume industry.

      Understanding the Marketing Exceptionality of Prestige Perfumes
    • 2018
    • 2010

      The Words and Music of Jimi Hendrix

      • 226 pages
      • 8 hours of reading

      The book offers an in-depth exploration of the singer/songwriter/guitarist's life, intricately weaving autobiographical elements from his song lyrics throughout the narrative. It provides insights into his personal experiences and creative process, revealing how his music reflects his journey and influences.

      The Words and Music of Jimi Hendrix