Jeff Hayzlett is a distinguished marketing expert with extensive international experience. His work focuses on the practical application of marketing strategies and brand building on a global scale. Hayzlett shares his insights through his professional endeavors, emphasizing the importance of innovation and adaptation in a dynamic business environment. His approach is grounded in a deep understanding of the market and a drive for sustainable growth.
With a bold and confrontational approach, Jeff Hayzlett challenges business leaders to confront uncomfortable truths about their operations. He emphasizes the importance of recognizing both successes and failures in order to implement effective solutions. By asking the tough questions that many avoid, Hayzlett aims to empower managers to take decisive action for improvement, ultimately leading to better outcomes for their teams and organizations.
Veteran entrepreneur and former Kodak CMO, Jeffrey Hayzlett knows what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. Designed to challenge readers to examine their own values and behaviors, The Hero Factor shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach.