Kathy Kolbe and Amy Bruske are recognized authorities who focus on uncovering and harnessing the power of human instincts. Kolbe, a pioneer in the field, connects conative behavior to instinctive drives that shape an individual's mental energy patterns. Bruske, president of Kolbe Corp, applies these insights to lead seminars for top global leaders. As mother and daughter with over two decades of collaboration, they have guided thousands of businesses, from family-owned enterprises to Fortune 500 companies, in understanding and applying these principles for success.
Working with family complicates the already daunting task of owning a business, and it's tough not to take work problems home with you. The best approach is to realise that family is family ... and business is business.
In her new book, Kathy Kolbe explores the importance of instincts - the natural advantage used by high performers that has been proven to be the key to job satisfaction and improved productivity. With a new appreciation of instincts, businesses are finding new ways of organizing and managing employees, and individuals are learning to unleash the potential within themselves. Kolbe, author of the bestselling The Conative Connection, explains how instincts predict success for entrepreneurs, corporate strategists, and sports teams - without bias by gender, age, race, or national origin. In Pure Instinct, Kolbe takes this landmark rediscovery of conation, which defines how and when we act, a step further by showing managers that recognizing the significance of instincts can effectively transform the way we look at everything from hiring practices to team building, training, product development and sales. Based on a fascinating study of high achievers in many diverse fields, Kolbe provides readers with techniques to raise their energy levels to the point where they'll get more done than ever before. The ideas and methods in Pure Instinct are fast becoming what many Fortune 500 companies are calling their competitive advantage.