Anna Bianchi Books

Focusing on the intersection of marketing communications and social media, this book clarifies commonly misused terminology while summarizing existing research. It offers principles for effective marketing strategies tailored to various brand types and geographic markets, emphasizing the importance of word of mouth in the digital landscape. The insights aim to enhance understanding and application of marketing communications in the context of social media.

How can parents and care-givers best support their gender expansive children? Drawing on the author's own experience with her grandchild, this book encourages adults to redefine their understanding of gender in order to understand and support their child more fully.