Viviana A. Zelizer Books

In their personal lives, people consider it essential to separate economics and intimacy. Challenging this view, this book shows how we use economic activity to create, maintain, and renegotiate important ties, especially intimate ties, to others, thus opening a window on the inner workings of the economic processes that pervade our private lives.

First published in 1979, Morals and Markets Is a pathbreaking study exploring the development of life insurance in the United States. Viviana A. Rotman Zelizer combines economic history and a sociological perspective to advance a novel interpretation of the life insurance industry.