This author examines contemporary capitalism and religion through a sociological lens. Their work delves into the dynamics of religious and cultural change within modern societies, often highlighting ethical and transformative aspects. The author's style is characterized by deep analytical precision, adeptly connecting theoretical concepts with current social phenomena to offer readers a comprehensive understanding of complex societal structures.
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.