Effective marketing requires more than just running ads; it demands strategic planning to ensure that campaigns resonate with the target audience. Without a well-thought-out approach, advertisements can fail to generate the desired response and sales. This book emphasizes the importance of comprehensive marketing strategies to enhance the effectiveness of advertising efforts.
Ashish Gupta Books






The story unfolds at a dinner table, where a bowl of penne pasta sparks a child's vivid imagination, leading to adventures through diverse realms, from prehistoric creatures to outer space. This whimsical journey not only entertains but also introduces young readers to etymology, exploring the origins and history of words. Through playful exploration, it encourages creativity and curiosity in the minds of young explorers.
Frazzled Heart
- 80 pages
- 3 hours of reading
Shobha stands out not only for her striking beauty and charming smile but also for her compassionate nature, mirroring her father's generous spirit. As the only child of a wealthy businessman, she enjoys a life of privilege, where her desires are effortlessly fulfilled. Her eagerness to assist others highlights her unique character amidst a life of comfort and ease.
Advancing the Impact of Design Science: Moving from Theory to Practice
9th International Conference, DESRIST 2014, Miami, FL, USA, May 22-24, 2014. Proceedings
- 474 pages
- 17 hours of reading
This book constitutes the thoroughly refereed proceedings of the 9th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2014, held in Miami, FL, USA in May 2014. The 19 full papers, 7 research-in-progress papers and 18 short papers describing prototype demonstrations were carefully reviewed and selected from 71 submissions. The papers are organized in topical sections on design science; emerging themes; meta issues; methods; supporting business processes; team support; work-in-progress papers and prototypes.
Advertising Mastery
- 84 pages
- 3 hours of reading
Effective advertising is crucial for business success, as it can significantly influence sales and overall viability. This book provides a comprehensive guide to enhancing advertising strategies, equipping readers with the knowledge needed to avoid pitfalls and leverage effective techniques. By focusing on both the positive and negative impacts of advertising, it aims to empower businesses to thrive through improved marketing efforts.
Focusing on the essential principles of content marketing, this book provides practical guidance for implementing effective strategies across various platforms, including videos, blogs, and emails. It emphasizes the importance of content marketing for business growth and offers comprehensive insights to help readers enhance their digital presence and accelerate sales. Whether you're new to the concept or looking to refine your approach, this resource equips you with the tools necessary for success in the digital marketplace.
Comprehensive in scope, this guide provides essential insights into various facets of marketing, including strategies, campaign planning, customer research, and content creation. It delves into copywriting, word-of-mouth tactics, public relations, and advertising, making it a valuable resource for anyone looking to master the art of marketing.
The Big Six : A Brief Panorama of English Romantic Poets
- 96 pages
- 4 hours of reading
Focusing on the Romantic movement, this book explores how intense emotions like horror, awe, and terror became central to aesthetic experience, particularly through the lens of nature's sublimity. It highlights the contributions of the "Big Six" poets—William Wordsworth, Samuel Taylor Coleridge, John Keats, Lord Byron, Percy Bysshe Shelley, and William Blake—who significantly shaped English literature. The text provides an overview of their lives and works, showcasing their influence on Romantic poetry and its themes.
Success Mindset
- 252 pages
- 9 hours of reading
Success Mindset explores the principles and strategies essential for cultivating a winning mentality. It delves into the importance of setting clear goals, maintaining a positive attitude, and developing resilience in the face of challenges. The book offers practical techniques for overcoming self-doubt and fostering motivation, enabling readers to unlock their full potential. By emphasizing the power of mindset in achieving success, it serves as a valuable guide for anyone looking to enhance their personal and professional growth.
Focusing on the art of persuasive writing, this book delves into the techniques of copywriting that enhance brand awareness and drive action. It emphasizes the importance of crafting compelling content that not only engages readers but also motivates them to respond favorably to a brand's message. Through practical insights and strategies, readers will learn how to effectively communicate and sell through words.