Edd Applegate is an author of refereed academic journal articles, conference proceedings, book chapters, encyclopedia entries, and nonfiction books for academic and reference markets. His extensive writing explores the formation and dissemination of ideas. Applegate's work critically examines how information and knowledge are presented and how the world responds to them, offering insightful perspectives on intellectual currents.
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.
Beginning with an exposition of the four most widely argued theories of the press, this text goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States. Issues covered include balance and objectivity, and freedom of the press.