Craig McGarty Books

This guide to the process of conducting psychological research from the ground up covers multiple methodologies, experimental and survey design, data analysis, ethics and report writing.

Social psychology is a staggeringly broad sub-discipline that is characterized by many different approaches. In this book twenty-five of the world's most eminent social psychologists address what they see as the principal lessons to be learned from the study of social psychology. In doing this they provide their own provocative and original answers to the key questions for social psychology and other related social sciences, as well as a wealth of specific, up-to-date insights into the practical applications of social psychology, its key phenomena and theoretical ideas, the history of the field, and the practice of conducting social-psychological research.