This author specializes in brand and culture strategy for consumer businesses, functioning as an international innovation consultant. Her insights are frequently featured in media, offering commentary on global markets and contributing to leading business publications. As the head of an innovation consultancy and a former CEO of a prominent advertising agency, she brings a deep understanding of business and marketing to her writing. Her work provides valuable perspectives on how companies build their identity and navigate international markets.
Explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related - but are - to uncover fresh, brilliant insights.