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Eric Karjaluoto

    Eric Karjaluoto is recognized for his insightful approach to design and communication. As Creative Director and co-founder of the agency smashLAB, he guides a diverse range of clients through complex strategic and communication challenges. His work has garnered industry accolades, demonstrating a capacity to address significant issues beyond conventional design applications. Karjaluoto actively contributes to the discourse on design's societal impact, evidenced by his involvement in climate-focused initiatives.

    Speak Human
    • Speak Human

      Outmarket the Big Guys by Getting Personal

      • 308 pages
      • 11 hours of reading

      You like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage. You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think "small" and get personal.)

      Speak Human2009