Akhil Gupta Book order

The book explores the concept that while adapting strategies to new markets is crucial, certain fundamental business principles remain universally relevant regardless of industry or location. It emphasizes the importance of "unlearning" past successes to approach new challenges with fresh perspectives. By addressing the common misinterpretation of the idea that "one size does not fit all," the author highlights the balance between innovation and the enduring truths of effective business practices.