Ben Simpfendorfer is the founder and managing director of Silk Road Associates, a strategy consultancy based in Hong Kong. He has spent 20 years working in Asia and the Middle East, contributing his expertise to multinationals and mid-market firms seeking to develop business strategies in these dynamic regions. A regular columnist for FT.com and featured commentator on CNBC and Bloomberg, Simpfendorfer is also the bestselling author of "The Rise of the New East" and "The New Silk Road."
"The New Silk Road" explores the rising Arab world, marked by Dubai's skyscrapers and bustling Cairo hotels, alongside the emergence of China. The author combines analysis and firsthand experiences from key cities, revealing how the Arab world is shifting focus from the West to reconnect with China. A vital read for understanding these transformations.