What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business? Only David Needle's bestselling textbook introduces you to the full picture of modern business - the innovators, the regulators, the defining issues, and the turbulence.
An Introduction to Business and Its Environment - Sixth Edition
The sixth edition of Business in Context follows the same style and structure of the previous edition and has been updated throughout. The international content has been increased to better reflect the global nature of this topic and coverage of subjects such as the global financial crisis, sustainability and ethics has been improved. Taking a broad approach, this edition will be invaluable for students studying introductory business courses from undergraduate to MBA level.