Gerry Johnson is a distinguished Professor of Strategic Management, whose work delves into the processes of strategy development and change within organizations. As a consultant, he engages with senior management teams, applying conceptual frameworks and techniques to challenge and refine organizational strategies. His academic contributions and practical consulting experience offer profound insights into the dynamics of strategic thinking and implementation.
Focusing on strategic thinking, this text delves into critical issues related to organizational operation, growth, and innovation. The inclusion of longer case studies in the Text & Cases edition enhances students' understanding of managerial perspectives, providing them with valuable insights into real-world applications of strategic concepts.
Focusing on strategic thinking, this text delves into critical issues related to the operation, growth, and innovation of organizations. It features end-of-chapter case studies that enhance understanding and provide practical insights into managerial perspectives. Ideal for students, it equips them with the latest concepts in strategic management, fostering a deeper comprehension of real-world applications.
A critical study of business strategies and strategic management, which discusses the changing business environment, the economic principles of strategy, strategic alliances and policies in a changing Europe.
The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.