Gerry Johnson is a distinguished Professor of Strategic Management, whose work delves into the processes of strategy development and change within organizations. As a consultant, he engages with senior management teams, applying conceptual frameworks and techniques to challenge and refine organizational strategies. His academic contributions and practical consulting experience offer profound insights into the dynamics of strategic thinking and implementation.
Focusing on strategic thinking, this text delves into critical issues related to organizational operation, growth, and innovation. The inclusion of longer case studies in the Text & Cases edition enhances students' understanding of managerial perspectives, providing them with valuable insights into real-world applications of strategic concepts.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
A critical study of business strategies and strategic management, which discusses the changing business environment, the economic principles of strategy, strategic alliances and policies in a changing Europe.
Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.