Solving the world's sustainability challenges requires business creativity, and that will come about only when business leaders are able to raise their consciousness -- through mindfulness and practices that increase their awareness of how their actions impact others as well as generations to come.
The book introduces the concept of embedded sustainability, emphasizing the integration of environmental, health, and social values into the core of product life cycles. It argues that companies can achieve enduring profit and sustained growth by addressing global challenges without compromising on price or quality. This innovative approach encourages businesses to rethink their strategies and leverage sustainability as a key driver for success.