Aubrey Wilson was an international authority on marketing, educating professionals on effective techniques and publishing widely on the subject. He championed the cause for professionals to actively seek clients, fundamentally changing how these services operated. Through his extensive lectures, seminars, and writings, Wilson led the charge in dismantling old barriers and opening doors to new business practices. His work inspired generations of professionals to embrace innovative yet ethical marketing strategies.
Focusing on a practical approach to industrial marketing research, this book introduces innovative methods for assessing industrial markets. First published in 1968, it stands out by emphasizing actionable strategies and insights, making it a significant contribution to the field.
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