Robert Duncan Luce Series

R. Duncan Luce is a Distinguished Research Professor of Cognitive Science and Research Professor of Economics at the University of California, Irvine. His work focuses on mathematical models of human decision-making and perception. Luce formulated key axioms and theories that formalize principles of choice and psychophysics, contributing significantly to the development of mathematical behavioral sciences. His innovative approaches bridge mathematics with psychology and economics, offering profound insights into rational behavior.