Harm G. Schroeter Book order

Though in its infancy, the European enterprise has the power to change both the perception and the actual face of Europe. This book evaluates the future potential of this new type of enterprise. The contributors look for European convergence at all levels of the economy: firm, branch, state, and EU. They stress various points of view, using diverse methods, and propose different measures.

The book explores the increasing dominance of the American economy since the late nineteenth century, highlighting both quantitative and qualitative aspects. It examines various elements of this development, such as rationalization and the global spread of brands like Coca-Cola, while emphasizing the need for a more integrated analysis rather than viewing these phenomena in isolation.