Todd Bridgman Book order

Sustainable management has deep historical roots, tracing back to the foundations of civilization rather than being a modern invention. It played a crucial role in the early development of management science in the 20th century. By exploring this overlooked history, the book aims to provide a richer understanding and stronger basis for advancing sustainable management practices today, emphasizing the continuity and relevance of these principles over time.

Debunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an informal, conversational and often humorous way.

This book argues that if we are to think differently about management, we must first rewrite management history.