Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
- 292 pages
- 11 hours of reading
This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model. Sales teams can shorten sales cycles and increase close rates by learning to equip the people promoting their solution inside the target account effectively by using the DEEP-C(TM) buyer enablement framework.
4.0