Rosaline S. Barbour Books

Focus groups is a method for collecting qualitative data in the social sciences. This work provides practical advice on planning and organizing successful groups. It discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.

This second edition serves as an excellent introduction for newcomers to social science, featuring updated examples from various disciplines. It includes a newly launched companion website that enhances the learning experience, making it a more valuable resource for students.