This text presents an exciting new approach to teaching the core concepts and techniques of business and professional communication, and is organized by the sequence readers will face as they transition from student to professional life, giving them the skills they need to move from interviewee to team member to leader.
When should you send a text message, and when is it more appropriate to talk face-to-face? What is the best way to prepare for a job interview that will be conducted over video? How should you modify your speech if it will be recorded and posted online? The Communication Age: Connecting and Engaging introduces students to the foundational concepts and essential skills of effective communication, with a strong emphasis on the impact of technology in our increasingly interconnected world. This new Fourth Edition helps students become involved in our diverse global community and learn how to apply key principles of effective communication--whether incorporating media, technology, or traditional face-to-face speech communication--to foster civic engagement for a better future. With comprehensive coverage of the essentials of interpersonal, small group, and public communication, this text is ideal for use in hybrid introduction to communication courses.
Focuses on actual life experiencesfrom critically viewing persuasive public campaigns to making business and health care decisions. By combining the rhetorical/critical and social scientist research on persuasion with applications to students everyday lives, the book helps readers understand, analyse, and use persuasion in their life and career.