Rich Mintzer Books

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you'll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.

Explore the world of savvy shoppers and uncover strategies for achieving success in retail. This guide offers insights into consumer behavior, effective marketing techniques, and the importance of understanding your target audience. With practical tips and real-world examples, readers will learn how to enhance their business approach, attract discerning customers, and thrive in a competitive marketplace. Ideal for entrepreneurs and retail professionals seeking to elevate their skills and drive sales.

Focusing on Howard Stern's impact on free speech, this exploration delves into his groundbreaking career in "reality" radio. It highlights his unique approach that transformed broadcasting and examines the factors contributing to his remarkable success. Through personal anecdotes and professional milestones, the book provides insight into Stern's influence on media and culture.

With retail e-commerce sales booming, and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs, this indispensable guide will become every new web Entrepreneur’s business-building bible.

Earlier editions by Entrepreneur Press and Jacquelyn Lynn.