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Ken Basin

    The Business of Television
    • The Business of Television

      Updated and Expanded Second Edition

      • 616 pages
      • 22 hours of reading

      The book provides an in-depth and accessible exploration of the U.S. television industry's business, financial, and legal frameworks. It highlights the industry's deal-making practices, making it a valuable resource for students and professionals alike. Ken Basin, a respected television executive and Harvard lecturer, updates this edition to reflect the latest developments in the industry, ensuring readers gain a thorough understanding of its complexities.

      The Business of Television
      3.5