Australian Studies in Tourism: Tourism and the Media
Tourist Decision Making, Information, and Communication - 1/e
- 180 pages
- 7 hours of reading
When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalise his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance to both.