Harleen Kaur Book order

Focusing on the critical processes of lot release and stability testing, this resource addresses the complexities involved in the characterization of therapeutic monoclonal antibodies (mAbs) within the biopharmaceutical industry. It highlights the challenges of developing well-characterized mAbs that comply with regulatory and commercial standards. Comprehensive analyses, including purity quantification and glycan profiling, are discussed, making it a unique reference for scientists and researchers seeking in-depth knowledge on these essential testing procedures.

Focusing on legal challenges in surrogacy, this guide addresses the complexities faced by intended parents, surrogate mothers, and especially surrogate children. It emphasizes the need for reform due to existing imbalances and explores global trends in surrogacy regulation. The book examines cross-border disputes and the European Court of Human Rights' rulings on parentage and citizenship for children born through international surrogacy. It also discusses unresolved issues and proposes improvements to surrogacy legislation in India, making it a valuable resource for various stakeholders in the field.

The book evaluates industry performance through sustainable green development while adopting advanced production techniques including their proper and effective selection. It discusses the application of Multi Criteria Decision Making, fuzzy and quantitative techniques, and includes case studies leading to a qualitative model.

Focusing on adolescents as key influencers in family consumer behavior, this book explores their significant role within the evolving socio-cultural landscape of India. It highlights how young people's preferences and values are shaping market trends, suggesting that their impact will be crucial for the future of consumerism. The investigation delves into the dynamics between youth and family purchasing decisions, providing insights into emerging market patterns driven by the younger generation.

Focusing on brand extension in the Indian consumer packaged goods sector, this academic work presents an advanced model based on extensive doctoral research. It applies and tests a previously established brand extension model across different countries, offering a deeper understanding of consumer evaluations. Key findings reveal that advertisements emphasizing the extension brand's features are more effective than those attempting to connect the extension with the parent brand. The book also discusses additional significant results with implications for brand managers and researchers.

The book explores the production of fuel ethanol using micro-organism strains in response to unstable oil markets and environmental concerns. It focuses on encapsulation technology to ferment dextrose sugar into ethanol, aiming to reduce process costs while achieving satisfactory yields. The research evaluates the fermentation capabilities of both free and immobilized yeast cells, highlighting innovative approaches to sustainable fuel production.