Brandchild
- 316 pages
- 12 hours of reading
An exploration of the buying habits of children between the ages of eight and fourteen.
Martin Lindstrom is an author who challenges conventional thinking to help businesses eliminate bureaucratic red tape and corporate jargon. His approach focuses on how to connect more deeply with customers by cutting through unnecessary obstacles and excuses, whether in the office or online. Lindstrom offers unconventional insights designed to bring common sense back into the workplace. His work provides practical strategies for simplifying processes and fostering genuine understanding.


An exploration of the buying habits of children between the ages of eight and fourteen.
A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office