Brand Child
Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands - Revised Edition
- 320 pages
- 12 hours of reading
* A unique exploration of children's relationships with consumer brands
Martin Lindstrom is an author who challenges conventional thinking to help businesses eliminate bureaucratic red tape and corporate jargon. His approach focuses on how to connect more deeply with customers by cutting through unnecessary obstacles and excuses, whether in the office or online. Lindstrom offers unconventional insights designed to bring common sense back into the workplace. His work provides practical strategies for simplifying processes and fostering genuine understanding.


Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands - Revised Edition
* A unique exploration of children's relationships with consumer brands
A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office