Sheila R Poling Book order

In Curating the Moving Image, influential curator and theorist Mark Nash draws on his work at Documenta11, the Venice Biennale, and elsewhere to explore the possibilities of contemporary curation.

The narrative contrasts two companies: one employs complex measurement systems but fails to achieve its goals, while the other thrives with a simpler, culturally integrated approach. It highlights the significance of aligning measurement strategies with employee behavior, profitability, and customer satisfaction. By illustrating the impact of effective performance indicators, the book offers insights on selecting the right measures to enhance organizational success.