Jean-Claude Larreche Books

A few rare companies have discovered the secret to sustained high momentum, learning to create conditions that lead to exceptional organic growth, which accelerates business success. J.C. Larreche introduces a comprehensive framework for gaining, maintaining, and harnessing momentum's power. Drawing on new research and compelling case studies, he illustrates momentum's crucial role in value creation and outlines the process for developing the "power offers" at its core. This systematic approach to creating momentum applies to any business, industry, or market condition. Readers will learn to generate new value through a momentum strategy and build leadership competencies for highly profitable growth over the short and long term. Key insights include how momentum-driven firms can create 80% more shareholder value, the essential drivers of momentum strategy, and eight specific steps for implementing a winning momentum strategy. Additionally, the book outlines a five-step Momentum Leadership Ladder to help leaders systematically generate and direct momentum. This resource is essential for those looking to build momentum for growth and outpace competitors.

Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.