Focusing on the importance of language in marketing, this book guides readers in enhancing brand value and influencing consumer behavior. It emphasizes the significance of brand language and provides strategies for developing a brand approach that leverages the intricacies of language to create a compelling identity. Through this exploration, students will gain insights into effectively utilizing language to strengthen their marketing efforts.
Dawn Lerman Book order






- 2016
- 2015
Exploring the complexities of body image and familial relationships, the author shares personal anecdotes and reflections on growing up with a father whose struggles with weight impacted their lives. Through humor and vulnerability, the narrative delves into themes of acceptance, self-love, and the societal pressures surrounding body ideals. The book offers a poignant yet relatable perspective on navigating the challenges of self-identity while fostering connections with loved ones.
- 2004
Twelve Step Plan to Becoming an Actor in L.A.New 2004 Edition
- 160 pages
- 6 hours of reading
The book offers a structured twelve-step plan designed to guide aspiring actors in Los Angeles towards achieving their goals. It emphasizes that success in acting is a deliberate process rather than mere chance, providing practical strategies and insights to help individuals navigate the competitive industry and transform their aspirations into tangible achievements.