This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.
Ross Brennan Book order (chronological)
Marketing. An Introduction
- 656 pages
- 23 hours of reading
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.