Explore the latest books of this year!
Bookbot

Esomar

    Market Research Handbook
    The Race for Innovation
    The Power of Knowledge
    • Market Research Handbook

      • 654 pages
      • 23 hours of reading

      The fifth edition of THE HANDBOOK OF MARKET RESEARCH offers insights from experienced professionals, reflecting the latest trends and methodologies in marketing research. It serves as a practical reference for market researchers, emphasizing the importance of understanding consumers to enhance business strategies and performance in a global context.

      Market Research Handbook