Grounded in practical application, this guide assists business and management students through every step of the research process. It begins with foundational concepts and emphasizes real-world research experiences, making it an ideal resource for those embarking on their first research project.
Focusing on practical application, this book serves as an essential guide for students embarking on their first business research project. It emphasizes foundational concepts while providing context to effectively navigate the research process, making it an invaluable resource for newcomers in the field.
This comprehensive guide supports you through the research process, from planning to writing. It includes over 70 case studies, a new chapter on data management, and 150 activities to enhance understanding. Online resources complement the content, making it an essential companion for students on research projects.